Apple Pay Payment Integration Set Up

1. Apple Pay maximizes your sales potential.

Here’s a fact that might blow your mind: iPhone users spend almost three times as much as Android users when visiting an eCommerce site.

A recent analysis of this statement uncovered some specifics—Android users, on average, spend $11.54 per transaction, while iPhone users spend $32.94 per transaction. And it makes sense, considering iPhone users were not deterred by the device’s high purchase price to begin with. On top of that, it’s also been shown that iPhone customers convert at a higher rate than Android customers. No one can say for sure, but it’s reasonable to think that Apple Pay, which moves customers more smoothly from research to purchase than any other payment method, might have a little something to do with it.

2. Apple Pay eliminates checkout friction.

To ensure you snag all your potential customers, you need the streamlined payment experience that iPhone users expect. With Apple Pay, there’s no need for shoppers to enter shipping, billing, or payment information, so the checkout experience is simple. Customers tap “Apple Pay,” review the purchase order, and authorize it with their fingerprint. It’s easily the smoothest, fastest way to make a payment on an iPhone.

3. Apple Pay provides better protection against data theft.

The mystery of how mobile payments work has left many people mistrustful of the technology, with 21 percent of respondents in a 2016 survey saying they were hesitant to enter payment card details into their smartphones. If you’re not doing everything you can to make customers feel comfortable purchasing via mobile, you may also be kissing a good number of sales goodbye.

Apple Pay helps solve that problem. Many experts say it’s more secure than traditional card payments. With traditional payments, shoppers don’t know how each individual business is securing the data the customer is providing, what the company’s processes are for passing that data along, or how they might be using it. But with Apple Pay, the process is the same every time:

• Apple Pay encrypts the card data as soon as a customer adds it to their wallet. That data is then stored on a Secure Element inside the device to prevent unauthorized access.
• Every merchant is validated before payment takes place. Every time a shopper clicks the “Buy With Apple Pay” button, Apple first verifies that you are a valid merchant who is authorized to accept Apple Pay.
• Every transaction is assigned a unique token to further reduce risk of data theft. No credit card data is never stored or shared by Apple, you, or your payment gateway; it is only ever referenced by the encrypted token.
• Fingerprint scanning or facial recognition is required to authorize purchases. It’s still fast and easy, but it’s another layer of security designed to protect customers against possible theft.