Advertising
YouTube Advertising
$1,000.00
YouTube advertising is a way to promote a brand or product on YouTube. It can include short videos or images that appear before, during, or after other videos.
How it works
- You can create ads using YouTube’s free tools and resources.
- You can target ads to specific demographics, such as age, gender, and location
- You can create ads that appear in search results.
- You can use Google Ads to create campaigns.
Benefits of YouTube advertising
- You can reach a large audience because YouTube is the second largest search engine in the world.
- You can use video content to engage viewers and drive them to take desired actions.
- You can benefit from Google’s user data to narrowly focus an ad campaign.
Metrics for YouTube advertising
- Views
- View Rate
- Cost per view (CPV)
- Cost
- Conversions
- Conversion rate
- Cost of conversion
- Clicks
- Click-through rate
- Impressions
