Advertising
Public Service Advertising
$1,000.00
Public service advertising, also known as public service announcements (PSAs), is a way to use advertising to promote causes that benefit the public. PSAs are free messages that appear in the media to raise awareness and change behaviors.
Purpose:
- To promote non-controversial causes like road safety, hygiene, and child welfare.
- To inform the community about important information
- To raise awareness of and change public attitudes and behaviors towards a social issue
Who produces PSAs?
Non-profit institutions, Civic groups, Religious organizations, Trade associations, Political groups, and Government agencies.
How are PSAs distributed?
- Through donated media, such as unsold advertising space on television, radio, websites, or newspapers
- For free on social media
Examples of PSAs
- “Drunk Driving is Dumb Driving”
- “Texting while driving spells DANGER”
- “Live Right—Eat Light!”
- “Accept Autism”
- “Want to succeed? Read!”
- “Cover your Cough”
