Advertising
Product Placement Advertising
$1,000.00
Product placement is a marketing technique that features a product or service in media, such as movies, TV shows, or social media.It’s also known as brand integration or product integration.
Purpose
The goal of product placement is to promote a brand or product to a large audience without interrupting the viewing experience.It can have a powerful impact on consumers.
How it works
- Visual placement: A product is shown in the content, such as a character drinking a specific soda or driving a certain car
- Script placement: A character mentions a brand or product in media
- Plot placement: A product or service is part of the plot of a movie
Examples
- Characters in sitcoms drinking a soft drink manufactured by a global brand
- Actors racing in a luxury sports car in a action film
- Characters in a movie eating donuts from a national chain
