Advertising
Pay-Per-Click Advertising
$1,000.00
Pay-per-click (PPC) advertising is a digital advertising model where advertisers pay when users click on their ads.PPC ads can appear in search engines, on social media, and on websites.
How does PPC work?
- Advertisers bid on keywords to trigger their ads.
- When a user searches for a keyword related to the advertiser’s product or service, the search engine determines which ads to display.
- The advertiser only pays when someone clicks on their ad.
Benefits of PPC
- PPC can be a cost-effective way to increase brand visibility and reach a target audience.
- PPC can help drive traffic to websites, increase sales, and grow businesses.
PPC platforms
- Google Ads is Google’s PPC advertising platform.
- Microsoft Ads (formerly Bing Ads) is Microsoft’s PPC advertising platform.
- Meta Ads is another PPC advertising platform.
PPC tips
- Use a keyword tool to find relevant keywords to bid on.
- Optimize campaigns to manage spend and achieve results.
- When a user searches for a keyword related to the advertiser’s product or service, the search engine determines which ads to display.
- The advertiser only pays when someone clicks on their ad.
