Advertising
Paid Search Advertising
$1,000.00
Paid search advertising, also known as pay-per-click (PPC) advertising, is a digital marketing strategy that allows businesses to pay for ads to appear in search engine results.The goal is to drive traffic to a company’s website.
How it works
- Businesses bid on keywords to appear in search results.
- Ads appear at the top of search results pages (SERPs).
- Businesses are only charged when someone clicks on their ad.
Benefits of paid search
- Reaches a wide audience across major search engines
- Can increase brand visibility
- Can be part of a larger marketing strategy that includes SEO
Paid search best practices
- Use relevant keywords
- Optimize landing pages so users stay on the site
- Consider other marketing channels, such as social media
- Use analytics to measure what’s working
Examples of paid search
- Seeing a paid ad for a local candy store when searching for “best candy”
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Seeing paid ads for microwaves when searching for “best microwave”
